Innovation often falters in a ‘launch and forget’ culture. To ensure success, you need an environment that fosters a high level of ownership throughout the journey from idea to commercialisation.
Everyone involved must be vested in the innovation’s success and willing to go the extra mile to safeguard it. Consider incentives to encourage this commitment.
What often happens is that as an innovation moves through the funnel, trade-offs are made that progressively erode its potency. To help avoid this, identify who will be the guardian of the innovation, empower them to fight for it and ensure that it remains true to its original purpose and objectives.
The launch model—whether scaled or incubated—impacts how involved people can be in making the innovation a success. The right approach ensures everyone remains engaged and accountable.
Thanks so much for joining us on this journey. By answering these 8 Questions we believe you’re poised to Unleash Innovation inside your organisation.
